Websites, SEO and GEO for small businesses
Most small business websites are fine and invisible. I design and code websites that Google and AI models actually find, read and recommend.
Ask about GEO Skip questions
GEO is optimization for AI models. When someone asks ChatGPT or Perplexity who can build them a website in their city, the model does not throw out ten links to browse. It names one, two, three businesses and stops there.
GEO is the work that makes your business one of those names. The mechanism is the same as in SEO. Only the reader changes: instead of a search engine, a model reads you.
Because the way people ask has changed. Google shows an AI answer above the results, and some customers no longer open a search engine at all. They write to a model in full sentences.
Whoever gets things in order now gets cited before the competition notices anything has changed. In two years this will be standard, and catching up will cost as much as catching up in SEO costs today.
It applies to you more than to big companies. A big brand is in the model anyway, because half the internet writes about it. A model only knows a small business if it has somewhere to learn from: your website, your Google Business Profile, reviews, the same contact details in several places at once.
This is not an ad budget. It is order in your data, and either someone has set it up or nobody has.
SEO answers whether Google can find you. GEO answers whether a model can recommend you. Underneath it is one mechanism: trust in your website.
Customers buy when they trust. Google recommends when it trusts a website. AI recommends when it trusts a website. That is why I do not sell this as separate services. I do both on the same website.
Check where you stand now. You enter your website address, I check what Google sees and what AI models say about your business, and I email you the report within a day.
The report is free and does not end with a call from a salesperson, because there is no salesperson here.
SEO and GEO
Google and AI models do not look at your website. They read it. Switch the view and see what is left once the design layer disappears.
AC installation and repair
Austin and nearby. Quote within 24 hours.
Get a quoteWhat we do
Sizing, installation, maintenance.
Who it is for
Homes, offices, retail spaces.
1 Example St, Austin, TX · (512) 555-0100 · Mon-Fri 8-5
AI does not see your website. AI reads it.
You enter your website address. You get a report: what Google sees, what AI models say about your business and what to fix first. No strings attached and no call from a salesperson.
Get a free auditA system reads your website the way Google and AI models do: content, headings, business details, speed.
The automated part is only the start. Adam goes through everything himself and looks for what is really holding your visibility back.
A file with guidance: what to change, in what order and why.
How Google sees you, whether AI models recommend you and a concrete plan: what to fix first to see results fastest.
A free dose of know-how. Even if we never work together, you are left with a concrete plan you can carry out yourself or with anyone you like.
Websites
This is where customers find their way. Five items, not fifteen.
This is where customers decide to stay. You have three seconds.
This is where customers click. One main goal, not five.
This is where customers stop worrying. Proof, not promises.
This is where Google comes in. Headings, schema, speed, llms.txt.
This is where customers write. Email in plain sight, not hidden behind a form.
Every block has a job. Together they make a website that sells.
Each of these blocks has a business job, not a decorative one. That is what you pay for: decisions about which element goes where and why.
See how we would work togetherPortfolio
The frame on your screen loads the client’s real website. Click into it and scroll. The rest wait as screenshots, so they do not slow your computer down. Switch to mobile and see if it holds up.
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Reviews
★★★★★
I recommend working with Efekto with a clear conscience. Adam is a professional who approaches his clients’ matters with great dedication. Punctuality and competitive prices are a big plus.
Dorota Google review, translated from Polish
★★★★★
I highly recommend Efekto Reklama. The label for my candle was made professionally, neatly and exactly as I imagined it. Great communication, fast turnaround and full commitment to the project. I am very happy with the result and will definitely use their services again.
Jolanta Google review, translated from Polish
★★★★★
Completely satisfied, professional customer service. Everything was explained, very good quality T-shirts at an affordable price. The print colors are superb and the turnaround was fast. A wide range of products 👍
Mateusz Google review, translated from Polish
★★★★★
Professional service, great communication and effective advertising. The website is modern, the SEO brings results and the promotional products are of very good quality. I recommend working with Efekto!
Katarzyna Google review, translated from Polish
They come back
A client in the medical field ordered another design project after her website.
They come back
A hotel owner hired me for her second property after the first project.
They come back
Some clients come back every year for promotional materials and website care.
About
Catch the eye, win with content.
I have spent my whole career advising businesses. First as an insurance advisor, then at one of the largest banks in Poland, where I worked with small and large companies. I saw from the inside what works in business and what does not.
Then I ran my own online store. I built the website, wrote the descriptions and handled SEO myself. The store reached the top positions in its categories, and that is where I learned the SEO I now do for clients.
I do the work myself. No subcontractors, and your project never ends up with the cheapest freelancer.
Beyond websites
I also handle print and promotional products for businesses in Poland. These pages are in Polish.
Contact
I usually reply the same day. No form with ten fields.
kontakt@efekto-reklama.plPrefer to call? +48 665 062 711